Tanz aus der Reihe
Client: Google Germany / Android | 2025 | Creative, Copywriting
Concept
This German social-first campaign celebrates doing things differently. Titled „Tanz aus der Reihe“ – a German saying for stepping out of line and going against the crowd – the idea was a natural fit for Provinz, a band that embodies this mindset. Using their current chart-topping song as the emotional backbone, we created multiple visual worlds that reflect different ways of breaking patterns. Powered by Android, each world shows how Provinz use technology to express themselves on their own terms.
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Credits
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Senior Producer Zoé Deurloo-Maka, Allison Lang
Executive Creative Director Kai Heuser
Associate Creative Director Fabiot von Falkenhayn, Ailton Henriques
Senior Art Director Marc Garetta
Senior Copywriter Clara von Heintze
Junior Art Director Luka Truhlar
Senior Designer Sofia Bogdanova
Designer Sarah Morel
Strategy Director Anna Rabe, Julian Schmitz
Client Service Director Meg Minuskin
Project Manager Tanja Warzecha, Julia Saumande
Director India Harris
Production Akkurat
Photographer Alex De Mora
1st Photo Assistant Mario Broz
Digi Operator Martin Koniar
Photo Retoucher Kushtrim Kunushevci
Heroes Provinz
Stylist Paulina Mrvova
Hair & Make Up Mischel Warenits