Run Big
Client: Zalando x Nike | 2025 | Creative, Copywriting, Art Direction
Concept
We follow the journey of pro runner Vanessa Mikitenko as she pushes through the emotional phases of a long run – the doubt, the grind, the moment she refuses to quit. With every step, the innovative technology of the Vomero 18 keeps her cushioned through the struggle, helping her break barriers, find her rhythm, and push forward every time. Because no matter how big the run, she always comes back hungry for more.
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Credits
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Senior Lead Producer Jared Harrell
Producer Gabrielle Cox
Creative Director Luke Atcheson
Senior Creative Clara von Heintze
Art Director Alex Forrest
Account Manager Thabisa Klaas, Cate Rochat
Director Niklas Hugo
DOP Puxxo
Photographer Lucas Garrido
Photo Assist Clara López
Movement Coordinator Camille Jackson
Wardrobe Stylist Ines Ronquillo
Hero Vanessa Mikitenko
Hero Abulahe Sissoko
Female Double Llum Gardella
Nike Margareta Kusumadewi