Garden Theory
Client: Google Pixel | 2026 | Creative Concept, Copywriting
English Long Format
Concept
Welcome to the Garden Theory, where match-day chaos meets the serenity of nature. Inspired by Jamal Musiala’s distinctive calm on and off the pitch, we turned the football field into his personal garden – a stylised world where hedges, flowers and playful wisdoms meet the turbulence of the beautiful game. A statement for calm in a culture of constant noise.
20" Films
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Credits
Agency AKQA
Executive Creative Director Kai Heuser
Creative Director Alex Rose
Senior Art Director Mohamad Fawal
Senior Copywriter Clara von Heintze
Senior Copywriter Florian Schneider
Senior Strategist Lisa Pfeil
Client Partner Fiona Ford
Senior Project Manager Ashley Mini
Senior Producer Ade Mogaji
Production Company Zero
Director Rogelio González
Photographer Holly McCandless-Desmond
Set Designer Nina Oswald
Floral Artist Valentina Teinitzer De Pasquale